VP #33: Lost Time


I’ve thought of this one for awhile. But when I heard an NPR story about why print ads for clocks and watches always show the time pieces set to 10:10, is when it all came together. Some say that 10:10 is the exact time JFK and Abraham Lincoln were assassinated and it’s to honor them. This is an urban myth. It may be the time these events occurred, but, I doubt there is a conspiracy by Ad Agencies and time piece makers world wide.

My research indicates that the clock hands are set at this position to frame the logo of the clock or watch and that it seems more balanced when looked at as a composition. Who knew? Well it’s about time this mystery was solved.

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